World

L’Oréal professionnel tackles musculoskeletal disorders

04/2016

L’Oréal Professionnel, leader in the professional haircare market, works in partnership with one million hairdressers around the world.

MSD represent 75% of occupational injuries suffered by hairdressers.

In conjunction with The Bone and Joint Decade, a global alliance of doctors and researchers, the brand has introduced an ambitious programme to prevent musculoskeletal disorders (MSD), commonly referred to as Repetitive Strain Injuries (RSI), which represent 75% of occupational injuries suffered by hairdressers. L’Oréal Professionnel has developed tailored training programmes that include three sets of five-minute exercises hairdressers can use daily to prevent such problems, along with posters to encourage good practices in salons. More than 65,000 hairdressers had already benefited from these programmes by the end of 2015.


MSD represent 75% of occupational injuries suffered by hairdressers.

The brand is aiming to train all professional hairdressers with whom it works within three years and is targeting an estimated seven million hairdressers worldwide with the 2016 launch of a free smartphone app.

 

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46%

of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.

52%

of new or renovated products in 2017 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.

“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale

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