Brands that are ever more committed
The L’Oréal brands reaffirm their commitment to sustainable development and to raising consumers awareness about sustainable consumption.
In 2016, with Acqua for Life, Armani continued its initiative to improve access to drinking water conducted with Green Cross International.
Biotherm reaffirmed its commitment to ocean protection alongside Mission Blue.
La Roche-Posay launched yet another Skin Checker campaign to raise awareness about the need to check moles and screen for melanoma. This campaign won third place in the Grand Prix de la communication solidaire, in the “Cinema and TV” category. The brand also earned the "Nudging for good Diamond Award" in March 2017 with My UV Patch, this ultra-thin patch measuring precisely the amount of sun exposure on its wearer. Thanks to this innovation, La Roche-Posay helps consumers educate themselves about sun protection by informing them about the amount of UV radiations already received.
Ushuaïa continued its partnership with Pur Projet via an engaging digital campaign and by planting more than 2,300 trees.
And, by the end of 2016, L’Oréal Professionnel had trained more than 430,000 hairdressers and launched a free mobile app, 15’ Coach, to help them to prevent musculoskeletal disorders (MSDs).
of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.
“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale