All of L’Oréal’s brands have committed to meeting the sustainable consumption challenge

04/2016 • Updated 14/04/2017

We would like to give our consumers an opportunity to make sustainability choices. To this end, our brands evaluate and improve their social and environmental footprint, and help make sustainable consumption choices more desirable.

Continuous improvement plans for brands

All of our brands have committed to assessing their environmental and social footprint. L’Oréal’s laboratories work alongside packaging development and CSR teams to analyse their range of formulas and packaging.

Objective: to draw up a sustainable innovation plan to identify ways of improving each ranges and products and implement an action plan. In 2016, this work has been carried out by 90% of the Group’s brands.

Using brand influence

Well aware of its brands’ ability to mobilise their stakeholders - partners, clients, consumers and the general public - to take up the key environmental and social causes of our time, the L’Oréal Group has pledged that each brand identifies a cause that it personally want to defend and run campaigns to raise awareness. More than the half of our brands has conducted such actions in 2016.

In 2016, 90% of our brands evaluated their environmental and social impact and committed to a sustainable innovation plan in an effort to move forward.

For example, in Australia, Brazil, Canada, the USA and Japan, Clarisonic, Garnier, Kiehl’s, Maybelline and L’Oréal Paris have entered into a partnership with TerraCycle, a company specialised in the collection of waste that cannot be recycled in the existing recycling systems. Consumers are invited to send off the packaging for their products free of charge, and this packaging is then reused to manufacture various everyday objects.

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2016 46%
2015 34,4 %

of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.


of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.

“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale



Find all our publications regarding our sustainability commitments as well as press kits and videos in the Resources section.

All resources
2015 report

Our 2016
progress report

Download the 2016 progress report