All of L’Oréal’s brands have committed to meeting the sustainable consumption challenge
04/2016 • Updated 14/04/2017
We would like to give our consumers an opportunity to make sustainability choices. To this end, our brands evaluate and improve their social and environmental footprint, and help make sustainable consumption choices more desirable.
Continuous improvement plans for brands
All of our brands have committed to assessing their environmental and social footprint. L’Oréal’s laboratories work alongside packaging development and CSR teams to analyse their range of formulas and packaging.
Objective: to draw up a sustainable innovation plan to identify ways of improving each ranges and products and implement an action plan. In 2016, this work has been carried out by 90% of the Group’s brands.
Using brand influence
Well aware of its brands’ ability to mobilise their stakeholders - partners, clients, consumers and the general public - to take up the key environmental and social causes of our time, the L’Oréal Group has pledged that each brand identifies a cause that it personally want to defend and run campaigns to raise awareness. More than the half of our brands has conducted such actions in 2016.
In 2016, 90% of our brands evaluated their environmental and social impact and committed to a sustainable innovation plan in an effort to move forward.
For example, in Australia, Brazil, Canada, the USA and Japan, Clarisonic, Garnier, Kiehl’s, Maybelline and L’Oréal Paris have entered into a partnership with TerraCycle, a company specialised in the collection of waste that cannot be recycled in the existing recycling systems. Consumers are invited to send off the packaging for their products free of charge, and this packaging is then reused to manufacture various everyday objects.
Learn more :
- Understanding consumer expectations
- How sustainable consumption is challenging, a word from Alexandra Palt
- Brands that are ever more committed
- Acqua for Life : Armani brand initiative to provide access to clean water
- L’Oréal Professionnel tackles MSD
- Biotherm and its Water Lovers programme
- La Roche-Posay and the skin checker
of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.
“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale