With Acqua for Life, Armani is committed to providing access to clean water
For five consecutive years, the Armani brand has continued its efforts in favour of water, in partnership with Green Cross International.
10 litres of water, a luxury in many parts of the world.
In 2015, this initiative took on new developments in Ghana, the Ivory Coast, Senegal, China, Bolivia, Mexico and, for the first time, in Argentina. It today ensures access to clean water to more than 80 communities around the world.
On World Water Day, March 22nd 2015, the Armani brand launched a fun new awareness campaign for its audiences (influential bloggers, media, beauty ambassadors and fashion icons). Called the #1DayOn10Liters Challenge, this project consisted in having people not exposed to water shortage live with only 10 litres of water per day. While, in some countries, people use on average 100 litres of water per day, 10 litres in many parts of the world is a luxury.
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of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.
“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale