Raising consumer awareness about living sustainably
By 2020, L’Oréal will empower every consumer to make sustainable consumption choices. The levers to achieve this are understanding consumer expectations, assessing the impact of our brands and implementing initiatives or awareness campaigns.
of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of L’Oréal’s brands have evaluated their environmental and social impact and have pledged to reduce it and to report on their progress. Our target: 100% by 2020.