Measuring product improvement using SPOT
In 2017, the Vichy brand renovated its rich skincare treatment Aqualia Thermal. Using SPOT allowed the brand to quantify its exact progress on each of the four areas of improvement :
- regarding the packaging, the box was no longer laminated, which makes easier the recycling of packaging, the jar contained 10% recycled glass and the weight of the cap was reduced by 10g (-44%);
- the environmental footprint of the formula has been improved as the biodegradability rate increased from 71% to 97%;
- the proportion of renewable ingredients sourced sustainably or derived from green chemistry rose from 55% to 95%;
- the social impact has been improved as the product formula now includes shea butter produced via a sustainable sourcing programme developed in Burkina Faso and benefiting to more than 35,000 women producers.
of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of new or renovated products in 2017 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.
“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale