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Biosource, a virtue-oriented range after a revamp

04/2016

In 2015, Biotherm used a pilot version of the product assessment tool to revamp its Biosource range. 
The new bottle now boasts an optimised design and a new pump to make life easier for consumers, along with three major environmental improvements: 

  • incorporation of 25% recycled plastic for 100 ml and 200 ml bottles; 
  • lighter packaging components (saving 10 tonnes of plastic per year); 
  • denser packaging of products during transport (saving 480 pallets a year). 
     

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  • Discover Biotherm
  • Environmental and social products assessment tool 

 

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2016 46%
 
2015 34,4 %
 

of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.

27%

of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.

“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale

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Resources

Find all our publications regarding our sustainability commitments as well as press kits and videos in the Resources section.

All resources
2015 report

Our 2016
progress report

Download the 2016 progress report