Biosource, a virtue-oriented range after a revamp
In 2015, Biotherm used a pilot version of the product assessment tool to revamp its Biosource range.
The new bottle now boasts an optimised design and a new pump to make life easier for consumers, along with three major environmental improvements:
- incorporation of 25% recycled plastic for 100 ml and 200 ml bottles;
- lighter packaging components (saving 10 tonnes of plastic per year);
- denser packaging of products during transport (saving 480 pallets a year).
- Discover Biotherm
- Environmental and social products assessment tool
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of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.
“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale