As part of Citizen Day 2014, the Group’s global day of collective voluntary actions of social responsibility, 480 L’Oréal Germany employees joined forces and got involved.
This result highlights a growing commitment expressed through thirty projects initiated by thesubsidiary and which focused especially on supporting the elderly. “When civil service was abolished in Germany in 2011, it created a kind of social vacuum, particularly in nursing homes, explains Corporate Communications Manager Viola Sprick. There are no longer as many volunteers and those kinds of institutions have tremendous needs.” Special outings were arranged, for example, to offer the elderly residents an interesting change of pace for a few hours. While most initiatives come from major charitable bodies (Red Cross, Arbeiterwohlfahrt, etc.), employees are able to submit their own project proposals – which is how, in 2013, a playground came to be rebuilt at a school for disabled children.