New solar protection that respects the aquatic environment
In 2017, Biotherm launched its Waterlovers sun care range. 7 years of research, con-ducted by a team of 20 L’Oréal scientists, resulted in a formula base with a 96% biodegradable, in which organic filters have been included to protect the skin effectively from the sun, with a reduced impact on water. In particular, L’Oréal’s teams conducted more than 200 tests in different aquatic environments simulated in a laboratory (fresh water and salt water). Overall, this product’s environmental footprint has been reduced by 80% compared to the average of the sun care product category.Back to « Innovating »
More than 40 000
formulas in all 19 types of product* made by L’Oréal have been screened by our experts.
* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.
New or renovated products having an improved environmental or social profile in 2017. Our target: 100% by 2020.
of new or renovated products in 2017 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale