World

New solar protection that respects the aquatic environment

04/2018

In 2017, Biotherm launched its Waterlovers sun care range. 7 years of research, con-ducted by a team of 20 L’Oréal scientists, resulted in a formula base with a 96% biodegradable, in which organic filters have been included to protect the skin effectively from the sun, with a reduced impact on water. In particular, L’Oréal’s teams conducted more than 200 tests in different aquatic environments simulated in a laboratory (fresh water and salt water). Overall, this product’s environmental footprint has been reduced by 80% compared to the average of the sun care product category. 

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More than 40 000

formulas in all 19 types of product* made by L’Oréal have been screened by our experts.

* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.

76%

New or renovated products having an improved environmental or social profile in 2017. Our target: 100% by 2020.

55%

of new or renovated products in 2017 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale

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Resources

Find all our publications regarding our sustainability commitments as well as press kits and videos in the Resources section.

All resources
2017 report

Our 2017
progress report

Download the 2017 progress report