Biolage R.A.W.: a product range with an exceptional environmental profile
The new range of the brand Matrix offers products more environmental-friendly and with 98% biodegradable formulas.
At the end of 2016, the Matrix professional products brand launched a new range called Biolage R.A.W. All the formulas were developed from a short list of ingredients and exclude sulfates, silicons and parabens. Some R.A.W. products have 100% natural ingredients, such as Replenish Oilmist. The formulas of all the shampoos and conditioners are 98-99% biodegradable, and Recover shampoo also has a water footprint that is at least 75% lower than average in the category of “shampoos for sensitive or very sensitive hair”.
More than 40 000
formulas in all 19 types of product* made by L’Oréal have been screened by our experts.
* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.
New or renovated products have an improved environmental or social profile in 2015. Our target: 100% by 2020.
of new or renovated products in 2016 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale