Biolage R.A.W.: a product range with an exceptional environmental profile
04/2017 • Updated 05/02/2018
The new range of the brand Matrix offers products more environmental-friendly and with 98% biodegradable formulas.
At the end of 2016, the Matrix professional products brand launched a new range called Biolage R.A.W. All the formulas were developed from a short list of ingredients and exclude sulfates, silicons and parabens. Some R.A.W. products have 100% natural ingredients, such as Replenish Oilmist. The formulas of all the shampoos and conditioners are 98-99% biodegradable, and Recover shampoo also has a water footprint that is at least 75% lower than average in the category of “shampoos for sensitive or very sensitive hair”.
In 2017, the Nourish Shampoo and the Conditioner from the range achieved Cradle to Cradle Certified™ SILVER. This independent certification is based on an evaluation of the products’ material health, material reutilization, renewable energy and carbon management, water management and social fairness. It highlights the highest environmental performances of this Biolage R.A.W. products.Back to « Innovating »
More than 40 000
formulas in all 19 types of product* made by L’Oréal have been screened by our experts.
* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.
New or renovated products having an improved environmental or social profile in 2017. Our target: 100% by 2020.
of new or renovated products in 2017 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale