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Biolage R.A.W.: a product range with an exceptional environmental profile

04/2017

The new range of the brand Matrix offers products more environmental-friendly and with 98% biodegradable formulas.

At the end of 2016, the Matrix professional products brand launched a new range called Biolage R.A.W. All the formulas were developed from a short list of ingredients and exclude sulfates, silicons and parabens. Some R.A.W. products have 100% natural ingredients, such as Replenish Oilmist. The formulas of all the shampoos and conditioners are 98-99% biodegradable, and Recover shampoo also has a water footprint that is at least 75% lower than average in the category of “shampoos for sensitive or very sensitive hair”.
 

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More than 40 000

formulas in all 19 types of product* made by L’Oréal have been screened by our experts.

* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.

2016 82 %
 
2015 74 %
 

New or renovated products have an improved environmental or social profile in 2015. Our target: 100% by 2020.

57%

of new or renovated products in 2016 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale

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Resources

Find all our publications regarding our sustainability commitments as well as press kits and videos in the Resources section.

All resources
2015 report

Our 2016
progress report

Download the 2016 progress report