For more sustainable packaging

06/2016 • Updated 14/04/2017

By 2020, 100% of L’Oréal products will offer an improved environmental and social profile while providing equal or even greater benefits to the consumer. Improving packaging is a key driver in achieving this goal.

In 2007, L’Oréal implemented a responsible packaging policy based on three pillars, known as the three “Rs”: Respect, Reduce and Replace. 

These focal points form the framework for a comprehensive and systematic eco-design process for finished-product packaging and transport packaging used in the manufacturing of products. This process has been extended to advertising displays on point-of-sale (POS) since 2015. Moreover, our packaging teams also work with Group brands to analyse the environmental profile of their packaging and identify ways to improve their ranges and products.

Respecting the environment

Mastering packaging relies on responsible sourcing of the materials used. For paper, cardboard and wooden packaging, we have set ourself the target of using only materials from forests that are sustainably managed and preserve biodiversity.

We have implemented a comprehensive and systematic eco-design process for all our packaging.

In 2016, 97% of the paper we used for product leaflets and instructions, 99% of the cardboard used for boxes and 89% of the paper/cardboard used in POS advertising is certified (FSC or PEFC). We also self-imposed the obligation of removing all PVC from our packaging by 2016. To date, the use of PVC represents only 0.03% of the plastic used by the Group. It will be completely eliminated in 2017.

Reducing and optimising resources

Our goal is to design packaging and finished products that are optimised in terms of weight and volume. In 2016, the 58% reduction in the weight of L’Oréal Paris Casting Crème Gloss bottles made it possible to reduce packaging consumption by 136.3 tonnes, and the 15% reduction in the weight and volume of L’Oréal Paris Elsève shampoo bottle transport crates by 15% represents a saving of 103.4 tonnes of corrugated cardboard.

We are also working on large-format or rechargeable packaging. For example, the Japanese Shu Uemura brand innovated in 2016 with Eye Shadow and Blush refill palettes. These refill palettes, which are, moreover, designed without any adhesive or magnets, offer consumers the possibility of creating their own colour ranges while also limiting the amount of packaging used.

Replacing and selecting materials with better environmental profiles

Replacing conventional materials with alternatives from recycled or renewable sources (recycled or biosourced materials) reduces the environmental footprint of products. More than 7,000 tonnes of post-consumer recycled (PCR) materials were used instead of virgin materials in 2016.

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More than 40 000

formulas in all 19 types of product* made by L’Oréal have been screened by our experts.

* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.

2016 82 %
2015 74 %

New or renovated products have an improved environmental or social profile in 2015. Our target: 100% by 2020.


of new or renovated products in 2016 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale



Find all our publications regarding our sustainability commitments as well as press kits and videos in the Resources section.

All resources
2015 report

Our 2016
progress report

Download the 2016 progress report