100% bioplastic flacons by Biolage
In late 2015, Matrix in Brazil revamped Biolage, its range of shampoos and conditioners affordable to all. These products are now packaged in bottles 100% made from plastic biosourced in Brazil using a local sugarcane derivative, bio-PE, a renewable raw material that reduces the carbon footprint of the product. This is the L’Oréal Group’s first bioplastic bottle.
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More than 40 000
formulas in all 19 types of product* made by L’Oréal have been screened by our experts.
* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.
New or renovated products having an improved environmental or social profile in 2017. Our target: 100% by 2020.
of new or renovated products in 2017 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale