South Korea

Joining forces for children

04/2016

How do you forge staff unity around a common solidarity project during Citizen Day, the Group’s global day of collective voluntary actions of social responsibility?

L’Oréal South Korea found the answer: involve the beauty advisors. “Working in department stores as beauty advisors didn’t facilitate their mobilisation, explains Jong Hee Hong, Corporate Communications Director for L’Oréal Korea, but we wanted to give them the chance to be a part of our Angel Box operation.” Since 2010, thanks to the Angel Box operation, the employees have raised fund to support the Nuri underprivileged children’s shelter in Icheon. With the help of 1,000 subsidiary volunteers – more than 70% of the employees –, the operation also made it possible to send 85 other shelters more than 357 care packages filled with gifts and letters of encouragement and comfort.

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« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale

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