Bolivia

Quinoa: biodiversity, a source of innovation

04/2016

In 2015, L’Oréal developed, in Bolivia, a sustainable sourcing project for the quinoa husk, thus creating a new market for growers.

Everyone knows quinoa, but less so the quinoa ‘‘husk’’, the shell that protects the seed. This had not been used up until now. However, L’Oréal researchers have recently shown that the saponins and polyphenols contained in the quinoa husk boast exfoliating properties. Chimex, the Group’s subsidiary specialised in the design and development of eco-responsible processes, has designed and developed an extraction process derived from green chemistry.

In 2015, L’Oréal developed, in Bolivia, a sustainable sourcing project for the quinoa husk, thus creating a new market for growers and providing benefits for 250 families. L’Oréal works with its local partners to train growers in low-carbon farming practices.

Renewable, biodegradable, sustainably sourced and derived from green chemistry, quinoa husk is a shining example of L’Oréal’s sustainable innovation programme.

Kiehl’s uses quinoa husk extract in its Night Refining Micro-Peel Concentrate and explains its properties in a nice video.

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More than 40 000

formulas in all 19 types of product* made by L’Oréal have been screened by our experts.

* shampoos, conditioners, shower gels, skincare products, cleansers, hair colouring, styling products, perms, deodorants, suncare products, make-up, fragrances, etc.

2016 82 %
 
2015 74 %
 

New or renovated products have an improved environmental or social profile in 2015. Our target: 100% by 2020.

57%

of new or renovated products in 2016 have an improved environmental or social profile thanks to packaging with a lower environmental footprint.

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale

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Resources

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2015 report

Our 2016
progress report

Download the 2016 progress report