A word from Alexandra Palt, L’Oréal’s Chief Sustainability Officer
At L’Oréal, one of our main challenges is to reconcile the convictions of citizens with the decisions made by consumer
“This year, we set up our consumer sustainability panels, starting with France. We want to listen to both the current and future expectations and concerns of our consumers with regard to sustainable development. This first panel confirmed what had been shown by a number of studies: there is a gap between the importance given to sustainable development issues by citizens and what is uppermost in the consumer’s mind when he or she makes a purchase. Therefore, the efforts we make are not always rewarded by consumers, who currently need us to make the sustainable development qualities of our products more desirable and more explicit. This is particularly true in the universe of cosmetics. Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges!”
Learn more :
- Nos marques mobilisées pour répondre au challenge de la consommation durable
- L’Oréal pays attention to its consumers expectations
of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.
of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.
“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”
« Nous sommes tous mobilisés pour construire un Loréal plus durable. »Alexandra Palt
Directrice Responsabilité Sociétale et Environnementale