Water lovers, the Biotherm initiative to preserve the planet’s water resources and aquatic biodiversity


Biotherm has been committed to preserving the planet’s water resources and aquatic biodiversity since 2011 through the Water Lovers initiative.

The aim of this initiative is to provide consumers with keys to understanding, helping them make sustainable choices by providing them with special tools via the brand’s website and social networks, such as “Biotherm’s Bathroom” on Facebook. This interactive concept lets users calculate their personal water footprints, inspiring them to get involved and become spokespeople for this movement. Biotherm has also introduced limited editions: a portion of the profi ts from these products is donated to The Mission Blue initiative to protect the planet’s waters.


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2016 46%
2015 34,4 %

of L'Oréal's brands conducted an initiative raising awareness about sustainable consumption and bringing answers to some of the challenges our society and environment face. Our target: 100% by 2020.


of new or renovated products in 2016 have an improved environmental profile thanks to a new formula that has a reduced environmental footprint.

“Reconciling the convictions of citizens with the decisions made by consumers is one of our main challenges! ”

« Nous sommes tous mobilisés pour construire un Loréal plus durable. »

Alexandra Palt

Directrice Responsabilité Sociétale et Environnementale



Find all our publications regarding our sustainability commitments as well as press kits and videos in the Resources section.

All resources
2015 report

Our 2016
progress report

Download the 2016 progress report